trailer

trailer
Published on:

9th May 2025

145% Tariffs? This Show Fights Back for Your Profits

Importers, Amazon sellers, retailers, distributors—this show is your edge in a chaotic trade world.

With 145% tariffs on China sourced products, shifting policies, and rising fees, most businesses are frozen.

Survive the Tariffs delivers sharp, practical strategies to protect your margins, manage cash flow, and stay competitive.

Hosted by Paul Edwick—30 years in importing, profitable through the 2008 crash, the pandemic, and even Brexit.

If you’re serious about staying in business while others panic, hit follow and listen in.

Transcript
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145% tariffs, Trump policy whiplash, add in-port

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fees, suffer delays, it all adds up to one thing, chaos.

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If you're an importer, it doesn't matter whether you're in retail, distribution or Amazon, this isn't

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just noise. It's your margins, your cashflow, your survival.

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This podcast, Survive The Tariffs!, exists for one reason, to help you stay in business and even get

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ahead while everyone else freezes in place.

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Hello and welcome. My name's Paul Edwick.

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I've spent 30 years in importing, retail and e-commerce.

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I lived through the Toys "R" Us collapse.

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Before that, the 2008 financial crisis and more recently, the pandemic.

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And I stayed profitable through all of it.

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And you'll notice I'm British,

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which means I got Brexit thrown in as a bonus.

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Let's just say I've had my fair share of trade disruption. But here's the thing.

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These days, chaos doesn't scare me. It's just another data point.

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What matters is how you use it.

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On this show, we break down what these tariffs actually mean for your cost per unit, your cash cycles, your

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buying decisions and your next 90 days.

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no

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panic. Just sharp, actionable strategies be- because surviving isn't enough.

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Winning is still on the table.

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Make it through the next 90 days and there'll be fewer competitors left standing.

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That's when you rebuild margins. That's when you get back to growth.

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So join me and listen to the latest episode now.

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Wherever you're tuning in, Apple, Spotify or straight from survivethetariffs.com,

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hit play.

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And just remember, don't wait for the chaos to pass.

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Move now

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while everyone else is still watching.

Buy Me a Coffee

If this show’s helped you rethink a PO, raise prices without flinching, or just stay one step ahead of tariff chaos—buy me an importer's coffee.

It keeps the mic hot and the survival playbook rolling.
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Show artwork for Survive the Tariffs: Strategies to Protect Profitability and Resilience in 2025

About the Podcast

Survive the Tariffs: Strategies to Protect Profitability and Resilience in 2025
Get Prepared for 2025's Rollercoaster Ride of Tariff Increases
Where importers get ruthless—or get wrecked.

Importing in 2025 is a knife fight.
Tariffs are at 145%. Cash is evaporating. Costs are volatile. And most importers? They're either in denial or already bleeding out. This podcast is your survival playbook for staying liquid, protecting margin, and making it through the next 90 days without getting buried.

We don’t do fluff. We don’t waste time. We break down exactly what matters—when to raise prices, how to dodge dead inventory, what to say to your suppliers, and how to rethink your cash flow before it kills you.

This is where operators, founders, and execs get sharp. Fast.

🧨 What You’ll Learn:
💰 Margin Mastery
Learn how tariffs really hit your cost per unit—from PO to port to final delivery. We’ll help you reprice ruthlessly and protect your margins before your competitors figure out what’s happening.

💸 Cash Flow Under Fire
Your spreadsheet model won’t save you now. Discover ways to delay outflows, reduce risk, and buy time—without killing your momentum or burning bridges.

🔁 Strategic Adaptability
We go beyond contingency plans. Modular purchasing, smart third-party workarounds, agile inventory thinking—this is how you stay flexible when the rulebook's on fire.

📜 Regulatory Realities
Compliance is no longer a checkbox—it’s a landmine field. We make sense of shifting tariffs, trade deals, and policy bluffs so you don’t get blindsided.

⚙️ Supply Chain Chaos
Tariffs are just the start. We unpack container shortages, blank sailings, port delays, and manufacturing bottlenecks—and show you how to build import strategies that actually hold up.

👊 Leadership in Crisis
Leading through this mess isn’t about vision boards—it’s about action. We dig into how smart leaders communicate, make bold calls, and steer their teams through high-stakes decisions.

🧠 Real Stories, No Filters
You’ll hear from execs, operators, and insiders who’ve fought through crises before—and aren’t sugar-coating a thing. This is the stuff people say off the record at 11pm over WhatsApp. But we’re putting it on mic.

Most importers won’t survive Q3. This show is for the ones who will.

Want more? Check out our webinars at
🌐 www.survivethetariffs.com
Support This Show

About your host

Profile picture for Paul Edwick

Paul Edwick

Paul helps importers stay liquid, outsmart chaos, and survive the tariff war.
He’s not here for theory—he’s here for results. With decades of trench-level experience in e-commerce, retail, and global sourcing, Paul’s been through the dotcom crash, the '08 meltdown, and COVID’s shipping circus. Now he’s arming U.S. importers with sharp, fast, and brutally practical strategies to survive 145% China tariffs, crushed margins, and freight hell.
Through his podcast Survive the Tariffs, Paul gives operators the tools to stay ruthless, stay cash-positive, and outlive the ones who play it safe.